CDON appoints Peter Kjellberg as CEO
The Board of Directors of CDON AB announces that Peter Kjellberg has been appointed CEO of CDON AB starting January 1st.
Peter Kjellberg comes from a background at the listed companies Dometic and Thule where he has been one of the key senior leaders and minds behind very successful transformations and expansions of the companies, creating strong global premium lifestyle brands through profitable growth.
Most recently he has been Head of Global Verticals and CMO at Dometic where he is responsible for the Group's strategic projects, P&L responsibility of Dometic's global business units (Residential, Outdoor, Mobile deliveries and Hospitality) as well as heading up the marketing strategy. During his time at Dometic, Peter has been part of generating strong and profitable growth, taking the company from SEK 10bn to more than double the size through both organic initiatives and acquisitions.
At Thule, Peter was a part of the management team, responsible for brand management, marketing as well as the group's digital channels. Peter was part of transforming the company from a disparate group of business units to one of the strongest consumer brands within outdoor. The transformations would not have been possible without a strong focus on consumer branding and product management that Peter was responsible for.
"The next wave of development for CDON will be geared towards building a consistent and strong consumer experience and transforming CDON into the leading Nordic destination. We expect brand owners to increasingly take part of our merchant base, providing a strong direct to consumer channel for brand owners and retailers," says Josephine Salenstedt, Chairperson of the Board.
"Peter has strong vision and a long experience from building strong consumer brands. He has acted as an entrepreneur within existing organisations and has an impressive track-record of transforming organisations and businesses. Peter's ability to drive change and performance at a high pace is a perfect fit to our current core team and the culture we are building."
