Management
Born: 1980
Education: Fredrik Norberg has a Master of Science in Innovation and Entrepreneurship from Chalmers School of Entrepreneurship, and a Bachelor degree in Finance from Gothenburg School of Economics.
Relevant experience: Fredrik is the CEO of CDON since 12 April 2023. Fredrik is also founder and CEO of Fyndiq AB. Prior to founding Fyndiq Fredrik founded and led companies within e-commerce logistics and postage optimization.
Shareholding in CDON (including closely associated parties): indirect holding of 241,370 ordinary shares in CDON through holding company aBrick AB; and direct holding of 27,146 ordinary shares in CDON and 65,502 class C shares in CDON.
Born: 1966
Education: BSc in Business Administration and Managerial Economics, Lund University
Relevant experience: Thomas Pehrsson has an extensive background within finance and more than 20 years' experience within finance management and management consultancy. He was most recently CFO for the Nordic subsidiary of Tunstall Health Group, a global technology company within digital healthcare. Prior experiences include, among others, the companies BorgWarner, Capgemini, The Coca-Cola Company and ABB.
Shareholding in CDON (including closely associated parties): 1,440 shares ordinary shares in CDON.

Born: 1987
Education: M.Sc. in Engineering at Kungliga Tekniska Högskolan (KTH Royal Institute of Technology) in Stockholm, Sweden
Relevant experience: Atra was appointed as CDON's CTO in April 2023. Prior to that, he had been working as CTO at Fyndiq AB. Atra also worked as a consultant at Netlight AB, consulting mainly as a backend engineer and architect within many different companies
Shareholding in CDON (including closely associated parties): 20,967 ordinary shares in CDON and 48,353 class C shares in CDON
Born: 1978
Education: Kattis has a Master degree in Political science and media communication from Örebro University, Sweden.
Relevant experience: Kattis was appointed as CDON's CXO in April 2023. She most recently held the position as CXO at Fyndiq AB. Prior to that, Kattis worked at Adlibris as their Customer experience strategist, mainly focusing on transformation projects towards a personalized omnichannel customer experience.
Shareholding in CDON (including closely associated parties): 7,104 ordinary shares in CDON and 17,142 class C shares in CDON.
Born: 1976
Education: Niklas has an education in Computer Science from Stockholm University, Sweden
Relevant experience: Niklas was appointed as CDON's CPO in April 2023. He most recently held the position as CPO at Fyndiq AB (where he had been working since 2018), where his key responsibilities included strategy and execution of product initiatives and owning the product development process. Prior to that, Niklas has over 15 years of experience with product and business development in companies like Amadeus Scandinavia, International Game Technology, and Entraction AB
Shareholding in CDON (including closely associated parties): 10,019 ordinary shares in CDON and 24,176 class C shares in CDON
Born: 1989
Education: MSc Management from Bayes Business School, City University of London, UK and BSc Corporate Finance from Lund University School of Economics and Management, Sweden.
Relevant experience: Carl was appointed as the CCO of CDON in June 2023. Initially started working for CDON as Head of integration, following the acquisition of Fyndiq in April 2023. Prior to this, he worked as a management consultant, specializing in strategy, organizational change, and transactions. Carl joined from Kearney, but he also worked at Alvarez and Marsal and Applied Value.
Shareholding in CDON (including closely associated parties): 0
Born: 1991
Education: Bachelor's degree in HR from Kristianstad University (HKR), Sweden
Relevant experience: Olivia Wendt Robles was appointed as CDON's CHRO in June 2023 and has been working in HR at CDON since February 2022. Olivia has previously held roles in HR and change management at Bonnier's distribution company, Aimpoint, and Telescope Services.
Shareholding in CDON (including closely associated parties): 0
Born: 1985
Education: Degree of Master of Science in Business and Economics, Stockholm University, Sweden
Relevant experience: Mark was appointed as CDON's CSO in June 2023. He most recently held the position as CSO at Fyndiq AB, since 2019. At Fyndiq, his main areas of responsibility were supply strategy, partnerships and business development. Prior to that Mark was Senior Buyer for Groupon goods in London, where he built up the largest product categories for the Nordic region.
Shareholding in CDON (including closely associated parties): 14,497 ordinary shares in CDON and 24,176 class C shares in CDON.
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